On July 15, Twinkies return to supermarket and store shelves across the U.S. after a roughly eight-month absence triggered by the liquidation of Twinkie's long time manufacturer, Hostess Brands. While Hostess Brands as a company may be gone, the Hostess brand remains strong. And Twinkie is...
“One day you're in, the next you're out.” Since 2004 this has been supermodel Heidi Klum’s signature line on the wildly popular reality television program “Project Runway,” which features unknown designers seeking to launch their fashion careers. It’s a clever line that has become part of...
Memories Through the Lens of a Brand Strategist Having guided many companies through brand strategy development in a Boston brand strategy agency, I tend to see the world through the lens of a brand strategist. But I didn’t see this one coming. Over a week has passed since I saw...