In Fifty-Seven Brand Haikus, Brand Strategist Joseph Benson opines on the notion of brand loyalty: If loyalty means the repetition, periodicity, and frequency of a purchasing decision -- we can measure this. If loyalty means higher barriers to entry, the ability to command a premium price, and...
“You're mean to me. Why must you be mean to me? Gee, honey, it seems to me you love to see me cryin'.” Who knew that when Mean to Me was written in 1929, and later recorded by everyone from Billie Holliday to Frank Sinatra to Linda Ronstadt,...
By definition, brand dilution is the weakening of a brand through its overuse. Well if you call overuse, being in the news constantly for being the most famous and beautiful couple alive, or box-office stars, or global humanitarians, or cancer-awareness boosters, or peripatetic parents of six, or just being...
In 1954 while on live television and responding to Senator Joseph McCarthy’s claim that one of his colleagues had ties to a Communist organization, Boston lawyer Joseph Welch, said: "Until this moment, Senator, I never really gauged your cruelty or your recklessness. Let us not assassinate this...
Let me get this straight. Even though at age 32 you are nearing the end of your career, competing for endorsement dollars with untarnished athletes 10 years your junior, and - let's be real - not Michael Phelps, you thought it would be a really good idea...
I guess the answer was “go.” At least that’s how the UK finally answered the question first posed in 1982 by the Clash, the notorious English punk rock band, in their seminal song "Should I Stay or Should I Go?” Naturally, leaving the EU has turned Great...
I don’t mean literally, because, duh, we all have bills to pay. I mean do you remember the purpose of your company, the role you play there, and why any of it matters to anyone? If you can answer in the affirmative, you are in the minority. Consulting...
All my clients are talking about it: increasingly many of their younger employees struggle with verbal communications. This is a challenge when a company wants to present a unified message and its most likely brand ambassadors lack the skills, or more to the point confidence, to look...
Is it just me or does it seem that people are using technology to communicate way more but are actually saying way less? Back in the early days of email, I would receive dozens of messages a day that included quaint notions like a salutation, proper grammar,...
On July 15, Twinkies return to supermarket and store shelves across the U.S. after a roughly eight-month absence triggered by the liquidation of Twinkie's long time manufacturer, Hostess Brands. While Hostess Brands as a company may be gone, the Hostess brand remains strong. And Twinkie is...